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Our Mission.

To help build more connected, supportive and compassionate school communities where each student, educator and parent is empowered to thrive.

Mission-driven from the start.

Seven years ago, I met a father who lost his son in the tragic shooting at Sandy Hook Elementary School in Newtown, CT. He introduced me to the Sandy Hook Promise, an organization dedicated to preventing gun violence in schools by teaching young people to recognize, intervene and get help for individuals who may be socially isolated or at risk of hurting themselves or others. I was so inspired by their mission, which was all about creating a culture change that destigmatizes talking about mental health.

I began reflecting on my own life and realized the big impact that mentors and coaches have had on my happiness, well-being and fulfillment. Working with a coach encouraged me to deepen my relationship with myself and taught me certain tools, like mindfulness, that allowed me to make better decisions, improve my relationships and build resilience. All skills that I wish I had learned as a teenager so that I could have more readily handled challenges such as my parents’ divorce or being cut from the high school basketball team.

I co-founded Robin with Scott Farber to bring the power of human connection to schools through coaches like those who so greatly impacted me. Our coaches help destigmatize the mental health conversation by creating safe spaces in schools for all students to be able to open up about their challenges, support each other, and ask for help when they need it.

Sonny Thadani Sonny Thadani Co-Founder & CEO
Get To Know Us

Our People.

Sonny Thadani.

CEO & Co-Founder

Sonny is a dedicated dad of three, first and foremost. Sonny's passion for education and mental health came after working with Sandy Hook Promise, an organization dedicated to improving the lives and mental well-being of students across the US. 

Meet Sonny

Scott Farber.


Scott co-founded A-List Education with a mission of leveling the playing field for all students. Growing from just a handful of students in 2005, A-List now serves more than 80,000 students across the US and around the world.

Meet Scott

Linda Thompson.

VP of Product & Customer Success

Linda taught K-8 students in New York City for over twenty years. She earned her M.Ed. in Inclusive Education and Special Education at Columbia University's Teachers College and a Certificate in Diversity and Inclusion from Cornell University. Linda continues her life-long focus on social impact at Robin where she partners with schools and organizations to bring tailored programming that transforms students' lives.

Meet Linda
Photo of Colleen Baucom

Colleen Baucom.

VP of Marketing and Brand

Inspired each day by Robin’s purpose, Colleen leads all things brand, marketing and communications for Robin. With more than 20 years of experience, Colleen excels in applying consumer insights and thoughtful, data-driven analyses to build purposeful brand visions and multi-channel marketing strategies.

Meet Colleen

Amy Jensen.

Director of SEL Curriculum

Amy Jensen has spent over fifteen years in education, first as a classroom teacher and then in curricula and product development. Designing innovative, rich and relevant learning experiences where students and adults internalize critical life skills is her thing.

Meet Amy

Eric Gorenstein.

Director of Partnerships

Eric feels a deep commitment to Robin's mission, as he grew up with a father that suffered with mental health issues.  Life at home was volatile, but he was fortunate to have teachers and coaches around him to help him develop the self-esteem and confidence needed to become a well-adjusted adult. He feels fortunate that he can now help young people develop the skills and confidence to be successful and happy adults.

Meet Eric

Tara Karch.

Director of Coaching Services

A Nationally Board Certified Health and Wellness Coach, 200-hour Registered Yoga Teacher and a former classroom teacher of 14 years, Tara was chosen as Teacher of the Year at each of the two schools where she taught, and also served on the Social Emotional Learning Leadership Team. Tara taught at the elementary school level with a passion for her students’ mental and emotional well-being. That passion grew to include a desire to support her colleagues' mental and emotional well-being and ultimately led her to leave the classroom and join the team at Robin.

Meet Tara

Liam Daly.

Brand & Marketing Manager

Liam has been passionate about mental health for the past decade. As a young adult who struggled with anxiety and depression in middle and high school, he lives for the Robin mission to help students face the challenges that come with each day. A Northeastern graduate, he has experience in brand strategy, content marketing and market research.

Meet Liam

Brea Glosson.

Customer Service & Product Associate

Brea is a theatre and social-emotional educator who has taught in private, public, and homeschools. As someone who started her mental health journey in her adolescence, she is passionate about equipping students with the skills they need to feel safe, heard, and well. She currently serves on the Robin team in several capacities, primarily focused in curriculum creation and customer success.

Meet Brea

Amy Lee Flower.

Robin Coach Ambassador

Amy Lee Flower is the Robin Coach Ambassador. She is a trauma informed expert mindfulness teacher. Amy Lee fell in love with yoga, meditation, & mindfulness at age 14. Since 2015, she has taught these skills to over 30,000 students, educators, and families throughout the country. Amy Lee has led practices for over 500 principals & administrators. Her passion for this work is deeply felt by those around her. She has had great success supporting the education system in New York City.

Meet Amy Lee

Our Advisors.

Leaders in mental health and education with many decades of experience, Sarah, George, John, Barbara, Matthew and Ned are active advisors to our entire team. Seasoned and knowledgeable, our advisors support and guide many aspects of the Robin business including curriculum development, coach training and programming implementation in schools.

John Yoo.

John Yoo began his career as a classroom teacher and administrator at several New York City Schools. He transitioned from the classroom to become an award-winning digital producer and eventually CEO of the successful and fast-growing TeachersPayTeachers and Noodle Markets. John now works with underrepresented founders to build and scale their companies, serves on the Board of Nonprofits, Design for Change US, inSTEMact and B Corp Kinvolved and is a mentor and “Shark” at StartED/NYU Steinhardt Edtech Accelerator.

Meet John

Dr. Barbara McKeon.

As Senior Program Director for the Cahn Fellows Programs, Dr. McKeon leads the effort to provide advanced professional development, recognition and support for distinguished school leaders around the country. A former 2015 Cahn Fellow for Distinguished Principals herself, Dr. McKeon has written and spoken extensively on improving school culture, school turnaround, aspiring leadership, building relational trust and integrating restorative practices.

Meet Barbara
Dr. Hallowell

Dr. Edward Hallowell.

Ned is a board-certified child and adult psychiatrist and world authority on ADHD. He is the Founder of The Hallowell ADHD Centers in several US cities. Dr. Hallowell is a New York Times bestselling author and has written 20 books on multiple psychological topics including the groundbreaking Driven to Distraction. In addition to being an Advisor, Ned coaches Robin's community of parents and teachers form stronger connections with their middle and high schoolers.

Meet Ned

Sarah Halloway.

Sarah is currently a full-time member of the SIPA faculty where she teaches Nonprofit Financial Management and Social Entrepreneurship. She runs the school’s Management Specialization and oversees a campus-wide entrepreneurship initiative focused on Global Education Technology for the Center for Development Economics & Policy. Halloway has co-founded six K-12 education start-ups including and Computer Science for All (CSforAll.)

Meet Sarah

Dr. Matthew Murphy.

Dr. Matthew Murphy served as teacher, principal, curriculum director and, most recently as superintendent, in several high-performing New Jersey public schools. Amid political skepticism and tight budgets, he built social and emotional learning into every grade level from preschool to graduation. He pushed for the curriculum requirement that has every sophomore completing Teen Mental Health First Aid training, as recognized in The Washington Post. 

Meet Matthew
George Mumford

George Mumford.

George is a highly acclaimed expert in sports psychology, mindfulness, and performance. In the early nineties, George co-founded the Inner-city Stress Reduction Clinic with Dr. Jon Kabat-Zinn. Soon after he began working with Phil Jackson and became Jackson's “secret weapon” to winning 8 NBA Championships. George has worked with many NBA champions as well as corporate executives, elite athletes and Olympians. Today, George helps the Robin community become more focused and present – enabling them to enter a high-growth mindset.

Meet George

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