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Our Mission.

To equip as many young people as possible with the skills, habits and mindsets to face life’s challenges head-on and become the best version of themselves.

Mission-driven from the start.

Seven years ago, I met a father who lost his son in the tragic shooting at Sandy Hook Elementary School in Newtown, CT. He introduced me to the Sandy Hook Promise, an organization dedicated to preventing gun violence in schools by teaching young people to recognize, intervene and get help for individuals who may be socially isolated or at risk of hurting themselves or others. I was so inspired by their mission, which was all about creating a culture change that destigmatizes talking about mental health.

I began reflecting on my own life and realized the big impact that mentors and coaches have had on my happiness, well-being and fulfillment. Working with a coach encouraged me to deepen my relationship with myself and taught me certain tools, like mindfulness, that allowed me to make better decisions, improve my relationships and build resilience. All skills that I wish I had learned as a teenager so that I could have more readily handled challenges such as my parents’ divorce or being cut from the high school basketball team.

I co-founded Robin with Scott Farber to bring the power of human connection to schools through coaches like those who so greatly impacted me. Our coaches help destigmatize the mental health conversation by creating safe spaces in schools for all students to be able to open up about their challenges, support each other, and ask for help when they need it.

Sonny Thadani Sonny Thadani Co-Founder & CEO
Get To Know Us

Our People.

Sonny Thadani.

CEO & Co-Founder

Sonny is a dedicated dad of three, first and foremost. Sonny's passion for education and mental health came after working with Sandy Hook Promise, an organization dedicated to improving the lives and mental well-being of students across the US. 

Meet Sonny
Portrait of Scott Farber, Robin's Co-Founder

Scott Farber.


Scott co-founded A-List Education with a mission of leveling the playing field for all students. Growing from just a handful of students in 2005, A-List now serves more than 80,000 students across the US and around the world.

Meet Scott

Bill McCullough.

Chief Revenue Officer

Bill brings 30+ years of sales and executive leadership experience to the Robin team. In his last role as Vice President of Gaggle, he spent nearly seven years advocating for children's health and safety. He is excited to continue this work and deliver on Robin's mission to help as many children as possible be prepared to face life's challenges head on.

Meet Bill

Linda Thompson.

VP of Product & Customer Success

Linda taught K-8 students in New York City for over twenty years. She earned her M.Ed. in Inclusive Education and Special Education at Columbia University's Teachers College and a Certificate in Diversity and Inclusion from Cornell University. Linda continues her life-long focus on social impact at Robin where she partners with schools and organizations to bring tailored programming that transforms students' lives.

Meet Linda
Photo of Colleen Baucom

Colleen Baucom.

VP of Marketing and Brand

Inspired each day by Robin’s purpose, Colleen leads all things brand, marketing and communications for Robin. With more than 20 years of experience, Colleen excels in applying consumer insights and thoughtful, data-driven analyses to build purposeful brand visions and multi-channel marketing strategies.

Meet Colleen

Amy Jensen.

Director of SEL Curriculum

Amy Jensen has spent over fifteen years in education, first as a classroom teacher and then in curricula and product development. Designing innovative, rich and relevant learning experiences where students and adults internalize critical life skills is her thing.

Meet Amy

Tara Karch.

SEL Client Services Manager

Tara spent 14 years in education as an elementary school teacher with a passion for her students’ mental and emotional well-being before joining Robin. Tara was chosen as Teacher of the Year at each of the two schools where she taught, and also served on the Social Emotional Learning Leadership Team.

Meet Tara

Cristy Rivera.

Education Solutions Manager

Cristy has been working in Education and Education Technology for 21 years focusing on bringing highly effective programs to schools and districts across the country. Cristy is passionate about connecting schools and districts with high-quality support and resources to help their students and teachers thrive.

Meet Cristy

Liam Daly.

Brand & Marketing Manager

Liam has been passionate about mental health for the past decade. As a young adult who struggled with anxiety and depression in middle and high school, he lives for the Robin mission to help students face the challenges that come with each day. A Northeastern graduate, he has experience in brand strategy, content marketing and market research.

Meet Liam

Johnny Silver.

Product Manager

Johnny interacts with our students on a daily basis and makes sure to put the customer experience at the forefront of everything we do at Robin. In his role as product manager, he focuses on making sure that Robin's products and suite of services are effectively delivered to the customer, as well as continually working to improve our offerings to provide exceptional value.

Meet Johnny

Our Advisors.

Leaders in mental health and education with many decades of experience, Sarah, George and Ned are active advisors to our entire team. Seasoned and knowledgeable, our advisors support and guide many aspects of the Robin business including curriculum development, coach training and programming implementation in schools.

George Mumford

George Mumford.

George is a highly acclaimed expert in sports psychology, mindfulness, and performance. In the early nineties, George co-founded the Inner-city Stress Reduction Clinic with Dr. Jon Kabat-Zinn. Soon after he began working with Phil Jackson and became Jackson's “secret weapon” to winning 8 NBA Championships. George has worked with many NBA champions as well as corporate executives, elite athletes and Olympians. Today, George helps the Robin community become more focused and present – enabling them to enter a high-growth mindset.

Meet George

Sarah Halloway.

Sarah is currently a full-time member of the SIPA faculty where she teaches Nonprofit Financial Management and Social Entrepreneurship. She runs the school’s Management Specialization and oversees a campus-wide entrepreneurship initiative focused on Global Education Technology for the Center for Development Economics & Policy. Halloway has co-founded six K-12 education start-ups including and Computer Science for All (CSforAll.)

Meet Sarah
Dr. Hallowell

Dr. Edward Hallowell.

Ned is a board-certified child and adult psychiatrist and world authority on ADHD. He is the Founder of The Hallowell ADHD Centers in several US cities. Dr. Hallowell is a New York Times bestselling author and has written 20 books on multiple psychological topics including the groundbreaking Driven to Distraction. In addition to being an Advisor, Ned coaches Robin's community of parents and teachers form stronger connections with their middle and high schoolers.

Meet Ned